Autumn: season of mists and mellow fruitfulness; a time when the leaves turn golden brown and Waitrose wants to launch a new range of seasonal goods upon us. So for the backing music of its new ad it turns to … what else but “Golden Brown” by the Stranglers.

Two theories on this.

• It’s frighteningly possible that not a single person involved in the conception, creation and broadcasting of the ad was alive when the song came out in late 1981 and they have all therefore missed the point that it’s about drug use.
• At least one person somewhere along the line is all too aware of what it’s about and couldn’t resist the opportunity to pull one over on (a) children he is forced to work alongside and (b) the granddads on the board.

My money, and my hope, is on (2).